Product Information Summary - Cybernetic Solutions Company


  THE SURVEY - An Opinion Research Tool for the Personal Computer


Description:  The software helps create a questionnaire, facilitates data 
entry or telephone interviewing, and reports the results in multiple formats
with statistically helpful indicators.  

Single Competitive advantage: Embodies a structured methodology to help a  
normal business manager through the opinion research process; create the
questionnaire, do the data entry, produce statistically powerful analytical
reports.

Candidates for purchase: Primarily useful to a human resource department for    
employee attitude surveys or training feedback, or to a marketing department
for marketing research or customer feedback.

Cost:  Sold for $495 as a department license / Site or network license $1295

Support: 1(800)359-3386 or (801)966-0999  no limits  8:00 MST thru 18:00 MST
         cyberman@xmission.com or kent@cneticsolutions.com  

Upgrades: annually new releases/new features  - if desired $50 for doc & disks 

What is Cybernetics:  

     Cybernetics is a greek word meaning "the person who steers the ship". 
In practical terms, it has to do with analyzing a complex organizational
system, and then using computers and other feedback mechanisms to control the
organization so that it meets the objectives set for it.  

     Mr. Kent Francis, the founder, did his Cybernetics training at San Jose
State University in California in the area of Decision Support Systems.  After
25 years of working for IBM and Control Data as an operational systems
analyst, systems programmer, applications programmer and a marketing
executive, Mr. Francis founded the Cybernetic Solutions Company (October
1984). 

     A hospital asked CSC to build them a program to survey their doctors; it
had to be easy enough to use so that the "non-computer-literate" secretary
could operate it.  Shortly thereafter, a professional market research
organization, asked CSC to modify the programs for them so as to be
comprehensive enough to handle the wide variety of surveys their clients
wanted conducted.  

     The result was a program that is being used by hospitals, banks,
government (city, county, state, federal), radio stations, newspapers,
wholesale food chains, doctors,  professional market researchers,
chiropractors, lawyers, school districts, social service organizations,
churches, high tech manufacturing companies (IBM, Novell, WordPerfect, Wicat,
Beckton-Dickson, AST Research, The Programmer Shop), Insurance agencies, Real
Estate companies, and many individuals who want to sample public opinion.